The machine to be another

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October 26, 2016 by Liat

Case written and delivered by Martina Spinelli

This is a project by Be another lab and the designers Arthur Pointeau, philippe Bertrand and Erwin Rutsch. Founded in Barcelona in 2002 is now going around the world in different exhibitions Be another lab is an interdisciplinary group that create common tools based on open knowledge,One of these objects is called “be another” machine.


With it, using your body you do virtual reality experience, as you were in someone else’s body and have the possibility to interact with their story, relating with an object such as a photograph or a kid toy. All of this is permitted by a personal camera, a microphone and special glasses that create the connection between the viewer and the “actor”.

This performance goal is to create empathy connections between individuals that come from different social, cultural and ideological context.

Why I choose as case study

I choose this project as my case study, because Be Another Lab put you out of your comfort zone, in someone else’s point of view and thanks to technology our imagination is actually expose to what empathy really mean, put yourself in “someone else’s shoes”.



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This course is held at NABA: Nuova Accademia di belle arti by Chiara Gambarana and Liat Rogel

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