ALCOVISTA – FEELING THE RISK awareness on the road

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November 22, 2016 by Liat

Written and delivered by Viola Vitali


A public test with drunkenness simulators glasses to let people feel with consciousness the visual difficulties of being drunk

ALCOVISTA glasses have been made by Addixis company from Madrid. Those glasses have been used for different public initiatives in Milano, such as “Free Drink Water” by Ala Milano onlus, Heineken and Comune di Milano and “#CRIToGo” by Croce Rossa Italiana and Quixia.


Losing control and driving under the influence are widespread problems, especially because the relationship between humans and alcohol is complicated, unpredictable and legal.
It is difficult to understand, when you are drunk, which are your limits.


The Alcovista project wants to let people try on their skin, while sober, the meaning of loss of balance, distortion of vision, lengthening of the reaction time due to alcohol.


Those above cited initiatives took places in public spaces on the road to reach the common people, who were supposed to follow a short obstacle course wearing those glasses.
I tried it!

I think this is an interesting project and a great example of letting people feel on their skin a physical condition through an experience which is both fun and with a strong message.
After which, they maybe start to think about the topic in a different way, for their self and for the people around them. And I think it is important, because becoming aware is the starting point of progress!


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This course is held at NABA: Nuova Accademia di belle arti by Chiara Gambarana and Liat Rogel

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