The entrance

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March 4, 2017 by Liat

A project by Sophiko Jeiranashvili, Sasha Leal, Yukino Ota

The entrance is an experiential space that welcomes the public to start their walk through the main exhibition. The hall seems simple and plain. It comes surprising to all in a sudden see the floor move up blocking the way.

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A recording is heard through the speakers of the place directing the person to identify the problem and asking to press the buttons on the dial pad. With an overly enthusiastic tone, it continues to give “customer service support” asking questions and making reassuring statements. None of this “support” makes a difference. The user could easily feel in disbelief of the absurdity of it all. The floor moves back down.

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The user still notices that he has to do a big step in order to continue his way because the frame of the hallway is not at ground level. Later on, the user enters a space where there are TV screens and neon lights. The TV screens depict videos of scenarios people on wheelchairs have to deal with every day that are similar to the absurdity they experienced few steps back at the front of the place. As well, the neon lights express important thoughts. One neon light flashes “welcome” and then “not welcome.” The second asks, “What does it feel like?” We hope that the spectator will stay aware of these ideas to bring change in upcoming opportunities.


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This course is held at NABA: Nuova Accademia di belle arti by Chiara Gambarana and Liat Rogel

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